Project Overview:

A moving company with a 20,000-client email list hired Impact Digital Agency to help them leverage their dormant database. The client had been storing emails for over 5 years with little to no engagement or promotional use. Through email list cleaning, segmentation, automations, and strategic weekly email campaigns, we helped the company re-engage their audience, generate referrals, and drive brand awareness—turning an overlooked asset into a valuable revenue stream.

Challenges:

• The client had an outdated email list with 20,000 contacts but no organized strategy to use it.

• Many emails were inactive, outdated, or unengaged, reducing deliverability rates.

• There was no segmentation or targeted messaging, resulting in low response rates from previous attempts.

Objectives:

1. Clean and segment the email list to ensure high deliverability and engagement.

2. Develop a structured email marketing strategy with weekly promotional emails.

3. Automate workflows for follow-ups, referrals, and client retention.

4. Drive revenue and referrals through consistent, value-driven messaging.

Our Strategy:

1. List Cleaning & Verification:

   • Conducted a comprehensive email hygiene process to remove inactive, duplicate, and invalid contacts.

   • Improved deliverability by ensuring only engaged and valid contacts remained on the list.

2. Strategic Segmentation:

   • Segmented the cleaned email list based on customer behavior, service history, and engagement levels.

   • Created segments for past clients, first-time inquirers, high-value customers, and dormant leads.

3. Automated Email Workflows:

   • Developed automated sequences to follow up on inquiries, nurture leads, and re-engage past clients.

   • Set up personalized workflows to request Google reviews, encourage referrals, and promote repeat business.

4. Weekly Promotional Emails:

   • Designed and sent weekly promotional emails featuring special offers, moving tips, customer stories, and referral incentives.

   • Integrated strong CTAs to drive conversions, such as booking services, leaving reviews, or referring friends.

   • Monitored open rates, click-through rates, and conversion metrics to continuously optimize content and timing.

Results:

• Reactivation of Dormant Leads: The cleaned list allowed us to successfully re-engage a large portion of previously inactive clients.

• Weekly Engagement: The company now benefits from consistent email interactions, with open rates increasing by over 50% compared to their initial baseline.

• Lead Generation and Revenue: Weekly promotional emails contribute to consistent bookings and client referrals, turning email marketing into a reliable revenue stream.

• Enhanced Brand Awareness: Customers regularly interact with the brand through valuable tips and updates, making it a top-of-mind option for future moving needs.

Key Metrics:

• Open Rate Growth: From an initial 10-12% to 25-30% after cleaning and segmentation.

• Referral Growth: Significant increase in referrals, thanks to targeted email campaigns and automated requests.

• Revenue Contribution: A steady stream of leads and bookings generated directly through email promotions.

Client Testimonial:

"We had this massive email list sitting there unused, and we didn’t know what to do with it. Impact Digital Agency turned it into a powerful tool that keeps bringing in leads, referrals, and repeat customers. It’s amazing to see how effective email marketing can be when done right." — Business Owner

Key Success Factors:

• List Cleaning and Segmentation: Ensured only active, engaged recipients received emails, improving deliverability and open rates.

• Automated Follow-Ups: Eliminated manual processes, allowing the company to stay in touch with leads and past clients seamlessly.

• Consistent Branding: Weekly emails created an ongoing relationship with clients, keeping the brand top-of-mind.

Conclusion:

This case study highlights how email marketing isn’t just about sending emails—it’s about sending the right emails to the right people at the right time. By cleaning and optimizing their email list, segmenting audiences, and automating workflows, we helped the moving company tap into a valuable resource they hadn’t utilized in years. The result? Steady lead flow, increased referrals, and ongoing revenue generation.

Ready to turn your email list into a revenue machine? Contact us today.