Project Overview:

A moving company in Seattle partnered with Impact Digital Agency to run targeted Google Ads campaigns aimed at generating consistent, high-quality leads. The company wanted a strategy that would help them grow their business and secure steady bookings. Our campaign delivered exceptional results, generating 5-6 leads per day and ensuring a steady flow of inquiries to fuel business growth.

Challenges:

• The company faced tough competition from other moving businesses in the Seattle area.

• Their previous advertising efforts weren’t consistently generating high-quality leads.

• They needed to maximize ROI while competing for popular moving-related keywords.

Objectives:

1. Generate 5-6 daily leads through optimized Google Ads.

2. Ensure lead quality by targeting customers actively looking for moving services.

3. Maximize ad spend efficiency to achieve a positive return on investment.

Our Strategy:

1. Keyword Research and Optimization:

   • Conducted thorough research to identify high-converting, location-specific keywords (e.g., “movers in Seattle,” “affordable moving company Bellevue”).

   • Created keyword segmentation for different ad groups, targeting residential moves, commercial moves, packing services, and storage solutions.

2. Geo-Targeting and Audience Focus:

   • Focused ads on high-intent audiences in key locations such as Seattle, Bellevue, Redmond, and Kirkland.

   • Excluded irrelevant locations to optimize the budget and increase conversion rates.

3. Compelling Ad Copy and Extensions:

   • Developed ad copy that emphasized convenience, affordability, and reliability.

   • Included ad extensions such as sitelinks, call buttons, and location details to encourage immediate actions.

4. Landing Page Optimization:

   • Collaborated with the company to ensure landing pages were optimized for conversions, featuring strong calls to action and easy-to-fill contact forms.

5. Ongoing Monitoring and Adjustments:

   • Continuously monitored performance and made adjustments to keywords, bids, and targeting to maximize results.

   • A/B tested ad variations to identify the highest-performing combinations.

Results:

• Daily Lead Generation: Consistently delivered 5-6 leads per day from potential customers actively seeking moving services.

• Improved Lead Quality: The leads generated were highly relevant, with a significant percentage converting into booked moves.

• Efficient Budget Use: The campaign was optimized to ensure a high return on ad spend, making Google Ads a cost-effective growth channel.

• Business Growth: With a steady stream of leads, the company saw increased bookings and improved brand visibility in the local market.

Key Metrics:

• Daily Leads: 5-6 leads per day

• Conversion Rate: Steady and increasing due to ongoing optimization

• Lead Quality: High, with many leads converting into booked services

• Budget Efficiency: Optimized cost per lead, allowing the company to scale confidently

Client Testimonial:

"We’ve worked with other agencies before, but Impact Digital Agency made a huge difference. We’re consistently getting high-quality leads every day, and our business is growing as a result. Google Ads has become one of our main sources of revenue!" — Business Owner

Key Success Factors:

• Strategic Targeting: Focusing on high-intent keywords and key geographic areas ensured we reached ready-to-convert leads.

• Continuous Optimization: Regular campaign improvements allowed us to increase efficiency and performance over time.

• Landing Page Collaboration: Optimized landing pages played a crucial role in converting traffic into inquiries and bookings.

Conclusion:

This case study demonstrates how a well-executed Google Ads campaign can generate consistent leads and support business growth. By strategically targeting the right audience, crafting compelling ad copy, and optimizing performance, we delivered outstanding results for this moving company.

Ready to scale your business with targeted Google Ads? Contact us today to get started.