Project Overview:

Impact Digital Agency successfully delivered 152+ high-quality leads in just over two months for a moving company operating in the Seattle area. With an ad spend of only $2,000, the campaign generated close to $10,000 in sales, demonstrating the power of targeted advertising even during the industry’s off-season when lead generation typically slows down.

Challenge:

The moving industry experiences slower demand during the off-season, making it challenging to generate consistent leads. The goal was to overcome this seasonal obstacle while maximizing ROI and maintaining high lead quality to ensure actual conversions.

Objectives:

1. Generate quality leads that convert into moving jobs, even during the off-season.

2. Increase visibility and engagement through creative and targeted ad campaigns.

3. Maximize ROI on a limited budget of $2,000.

Our Strategy:

1. Platform Focus: Facebook and Instagram

2. Creative Strategy: Created dynamic video ads (reels) with a human touch, avoiding robotic or overly polished corporate content. The reels showcased relatable moving tips, customer stories, and the moving process in action to build trust and emotional connections.

3. Targeted Audience: Focused on local audiences in key areas, including neighborhoods with a higher likelihood of moving activity.

4. Ad Copy: Crafted messages that emphasized convenience, affordability, and stress-free moving services, addressing pain points directly.

5. Lead Capture: Optimized forms were embedded within the ads, reducing friction and making it easy for users to express interest.

Results:

• Leads Generated: 152+ in just over 2 months

• Ad Spend: $2,000

• Sales Revenue: Close to $10,000

• Cost Per Lead (CPL): $13 per lead

Key Success Factors:

• Human-Centric Creatives: Our focus on relatable, authentic ad content built trust with potential customers and differentiated the campaign from generic, impersonal ads.

• Effective Targeting: By honing in on the right geographic areas and demographics, we reached audiences most likely to convert.

• Optimized Lead Capture: Streamlining the lead process directly within the ads reduced drop-offs and maximized conversion rates.

Overcoming the Off-Season Barrier:

While the off-season poses a significant challenge for most moving companies, our campaign demonstrated that it’s possible to drive consistent, high-quality leads with the right strategy. By combining creativity with targeted execution, we helped the client maintain a strong booking pipeline when competitors struggled.

Conclusion:

This case study highlights the importance of personalized ad content and strategic targeting in overcoming industry-specific challenges. With a 5x return on ad spend and over 150 leads in just two months, our campaign shows how effective digital marketing can sustain growth, even during periods of low demand.

Whether it’s off-season or peak season, Impact Digital Agency knows how to tailor marketing strategies for maximum results.