Project Overview:
A local test prep company in New Jersey partnered with Impact Digital Agency to improve their online visibility and generate a steady flow of leads. Through a comprehensive approach involving Insta Ads, the company’s online performance skyrocketed. Monthly visits grew from 100-150 to over 500-600, and strategic lead magnets played a key role in capturing potential clients.
Challenges:
- Low online visibility and traffic
- Limited lead generation through Ads.
- Minimal strategy to attract and convert clients.
Objectives:
- Boost traffic through targeted Insta Ads.
- Generate consistent leads by optimizing the ads and integrating lead magnets.
- Leverage content marketing through good ad copy to establish authority and drive conversions.
Our Strategy:
- Comprehensive Insta Ads Implementation:
- Technical improvements to the lead magnets
- Strategic Lead Magnets:
- Implemented lead generating ads that started bringing consistent flow of clients.
Results:
- Leads Generated: The company now receives daily leads through Ads
- Owner Satisfaction: The client expressed satisfaction, noting a clear increase in clients directly from Instagram.
Client Testimonial:
“We went from barely getting online inquiries to receiving leads every day. Our traffic has grown significantly, and we’re seeing results directly from Instagram. The lead magnets have been a game-changer!” — Business Owner
Conclusion:
This case study demonstrates that Insta Ads work when paired with strategic content marketing and lead magnets.
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